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  • Writer's pictureSorina I. Crisan, PhD

NEW PODCAST: The Persuasive Mindset

Welcome to your podcast guide to mastering the art of persuasion. Join us on a journey through the intricacies of persuasion as we explore its role across diverse fields through a series of expert interviews. In this short post, you will find answers to key questions such as: What sets persuasion apart from manipulation? And, why is mastering the art and science of persuasion essential? We will also give you a sneak peek into what to expect from the Persuasive Mindset Podcast, Season 1, by mentioning the names of our first six interviewees. And lastly, we will discuss how you can contribute to shaping the direction of our podcast. I am your Podcast Host, Sorina I. Crisan – Matthey de l'Endroit, PhD, and I am delighted you are on this journey with me so that together we may improve our persuasion skills and thus both our professional and personal lives.

Beekee. Dr. Sergio Estupiñán interviewed by Sorina Matthey de l'Endroit, Ph.D., Persuasive Discourse

Everyone uses persuasion in their daily lives, but what is the difference between persuasion and manipulation?

Persuasion is a common tool we all employ in various aspects of our lives. It's the art of using speech or writing to convince others of a particular viewpoint, usually by appealing to logic, emotion, or both (source here). On the other hand, manipulation involves influencing or controlling someone or something to one's advantage, often without transparency or ethical consideration (source here).

To put it simply, when someone manipulates another, only the manipulator benefits from the interaction. However, in the case of persuasion, both parties ideally benefit. Persuasion aims for a win-win outcome, where both the persuader and the persuaded find value in the exchange. This distinction underscores the ethical dimension of persuasion, emphasizing its potential for creating positive outcomes for all involved parties.

Why is it important to learn about and master the art and science of persuasion?

Persuasion is not merely a skill; it is akin to a superpower that holds the potential to profoundly influence both our careers and personal lives. In today's world, effective communication and persuasion are indispensable tools for success, regardless of whether you're an executive, an entrepreneur, or simply navigating the complexities of everyday life.

By understanding the intricacies of persuasion—the art of crafting compelling messages and the science behind human behavior—you're investing in your personal and professional growth. Mastering persuasion empowers you to navigate interpersonal interactions, negotiate effectively, and inspire action, ultimately paving the way for success in various aspects of life.

What to expect from the Persuasive Mindset Podcast, Season 1

The first season of this podcast offers an engaging exploration of persuasive communication, featuring insightful conversations with experts from various fields. Each episode aims to unveil the intricacies of persuasion and its significance in our daily lives.

In Episode 1 and Episode 2, we will delve into the fascinating world of voice coaching with Prof. Patsy Rodenburg from the UK. Part 1 will illuminate her life and career journey, while Part 2 will focus on leveraging voice and breath to enhance leadership skills and assertiveness.

Episode 3 invites Dr. Laura Penn, based in Switzerland, to share invaluable insights on authentic and impactful public speaking.

Episode 4 introduces us to Dr. Sergio Estupiñán, also based in Switzerland, who will offer his expertise on running a startup dedicated to providing education in areas lacking internet access.

Episode 5 features Dr. Emily Hencken Ritter from the USA, who will discuss harnessing the power of comics to simplify complex ideas and effectively persuade broader audiences.

Episode 6 welcomes Dr. Jonathan Luke Austin from Denmark and Switzerland, shedding light on his impactful work in political violence prevention and awareness with international organizations and students.

Through these diverse conversations, the podcast aims to uncover eloquent, efficient, and persuasive communication strategies that listeners can apply in their personal and professional lives.


How can you contribute?


If you find this podcast useful, please help us spread the word about this new show within your community by mentioning #PersuasiveMindset. Additionally, leaving a review on iTunes, or wherever you choose to listen to podcasts, would be greatly appreciated. Reviews play a crucial role in helping new listeners discover our podcast. Furthermore, if you have any suggestions for potential interviewees or topics that you believe we should cover in the future, please don't hesitate to reach out. Your input is invaluable in shaping the direction of our podcast.

Please remember to subscribe to our newsletter, to receive updates about upcoming interviews, articles, and podcast episodes.


Dr. Sorina Crisan Matthey de l’Endroit. Persuasive Discourse.

Founder of Persuasive Discourse | Switzerland

Illustrations: The main article photo was created using Canva by Dr. Sorina Crisan – Matthey de l’Endroit. The profile photo was taken by Konstantin Kleine Photography.


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