#Persuasion

Interviews with Industry Leaders & Academic Experts

Our interviewees will help you discover what it is like to work with various companies and universities in Switzerland and abroad. You will also learn about persuasive and effective oral and written communication.

Whether you are a junior professional looking for career inspiration or simply curious about the latest work and research in economics, communications, international relations, education, and related fields, in the section below you will find valuable insights and motivation to explore new research, ideas, and career opportunities.

The Story Behind Europa Star: Serge Maillard on Leading a Family Magazine, Swiss Watchmaking & the Craft of Timeless Content

Europa Star: Serge Maillard on Publishing, Swiss Watchmaking & Timeless Content

What does it take to lead a family publication into its second century and to build an editorial voice strong enough to outlast every disruption that came before it? Serge Maillard, Publisher and CEO of Europa Star, founded in 1927 Geneva by his great-grandfather, offers a candid look at what it means to steward a family publication through digital disruption, and why watchmaking is Switzerland's soft power. By Sorina Matthey de l'Endroit, PhD Persuasive Discourse | Interview

Sorina I. Crisan-Matthey de l'Endroit, PhD

5 days ago23 min read

Diego Taboada at Trendtage Gesundheit Luzern on 26 March 2026. Photo by Linda Pollari. Interview Persuasive Discourse

The Story Behind Avenir Suisse: Diego Taboada on How Ideas Become Policy

What does it take to turn ideas into policy in a country where every reform must survive direct democracy, four languages, and the patience to wait for the right political moment? Interview with Diego Taboada, Director for French-speaking Switzerland and Senior Fellow at Avenir Suisse, a Swiss think tank, on how evidence-based ideas and analysis inform and help shape Swiss public policy. By Sorina Matthey de l'Endroit, PhD Persuasive Discourse | Interview | Issue #60

Sorina I. Crisan-Matthey de l'Endroit, PhD

Aug 2118 min read

Prof. Dr. Michael O. Hengartner, President of the ETH Board, interviewed by Dr. Sorina Matthey de l'Endroit for Persuasive Discourse

Science Serving Society: Dr. Michael O. Hengartner on Leading the ETH Domain, the Craft of Teaching & Persuasion

What does it take to lead one of the world's most influential scientific institutions? Prof. Dr. Michael O. Hengartner, President of the ETH Board, reflects on teaching, science policy, persuasion, and the mindset behind leading the ETH Domain.

Sorina I. Crisan-Matthey de l'Endroit, PhD

May 2825 min read

The Story Behind Citrix Secure Developer Spaces: Dr. Laurent Balmelli on How Secure Developer Platforms Get Built, Swiss Innovation & the Start-Up Mindset

What does it take to build secure developer platforms in a world defined by cloud computing, speed, and constant technological acceleration? In this interview, Dr. Laurent Balmelli—General Manager of Citrix Secure Developer Spaces—reflects on a career that spans cutting-edge research, global corporate leadership, and entrepreneurship. Trained at the height of the telecommunications boom and shaped by the intellectual cultures of Bell Labs and IBM Research in New York and Toky

Sorina I. Crisan-Matthey de l'Endroit, PhD

Jan 2621 min read

How Persuasion Will Improve Your Career: A Practical Guide

At Persuasive Discourse , each long-form interview with global leaders and experts offers valuable insights into how persuasion has...

Sorina I. Crisan-Matthey de l'Endroit, PhD

Sep 29, 20246 min read

NEW PODCAST: The Persuasive Mindset

Welcome to your podcast guide to mastering the art of persuasion. Join us on a journey through the intricacies of persuasion as we...

Sorina I. Crisan-Matthey de l'Endroit, PhD

Apr 30, 20243 min read

The Woman's Voice: Prof. Patsy Rodenburg Reflects on Her Career, Overall Work, and Latest Book

What does it look like to help individuals reclaim and fortify their authentic voice by teaching them the foundational principles of breath work, presence, and vocal preparation? In this illuminating and comprehensive discussion with Patsy Rodenburg OBE, an esteemed Author, Teacher, Voice Coach, Theatre Director, and Humanitarian, we learn about her latest book, impactful work in teaching and advocacy, as well as details on her meaningful career. The interview starts with Rod

Sorina I. Crisan-Matthey de l'Endroit, PhD

Feb 29, 202444 min read