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Interviews with Industry Leaders & Academic Experts
Our interviewees will help you discover what it is like to work with various companies and universities in Switzerland and abroad. You will also learn about persuasive and effective oral and written communication.
Whether you are a junior professional looking for career inspiration or simply curious about the latest work and research in economics, communications, international relations, education, and related fields, in the section below you will find valuable insights and motivation to explore new research, ideas, and career opportunities.









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Europa Star: Serge Maillard on Publishing, Swiss Watchmaking & Timeless Content
What does it take to lead a family publication into its second century and to build an editorial voice strong enough to outlast every disruption that came before it? Serge Maillard, Publisher and CEO of Europa Star, founded in 1927 Geneva by his great-grandfather, offers a candid look at what it means to steward a family publication through digital disruption, and why watchmaking is Switzerland's soft power. By Sorina Matthey de l'Endroit, PhD
Persuasive Discourse | Interview

Sorina I. Crisan-Matthey de l'Endroit, PhD
5 days ago23 min read


The Story Behind Avenir Suisse: Diego Taboada on How Ideas Become Policy
What does it take to turn ideas into policy in a country where every reform must survive direct democracy, four languages, and the patience to wait for the right political moment? Interview with Diego Taboada, Director for French-speaking Switzerland and Senior Fellow at Avenir Suisse, a Swiss think tank, on how evidence-based ideas and analysis inform and help shape Swiss public policy.
By Sorina Matthey de l'Endroit, PhD
Persuasive Discourse | Interview | Issue #60

Sorina I. Crisan-Matthey de l'Endroit, PhD
Aug 2118 min read


Science Serving Society: Dr. Michael O. Hengartner on Leading the ETH Domain, the Craft of Teaching & Persuasion
What does it take to lead one of the world's most influential scientific institutions? Prof. Dr. Michael O. Hengartner, President of the ETH Board, reflects on teaching, science policy, persuasion, and the mindset behind leading the ETH Domain.

Sorina I. Crisan-Matthey de l'Endroit, PhD
May 2825 min read


The Path to Financial Freedom: Charlene Cong, CFA, on Creating FinFit Solutions, Financial Empowerment and the Success Mindset
What does it take to work at the intersection of finance, journalism, and education while empowering everyday expats and young professionals to invest simply and achieve financial freedom? Charlene H. Cong, CFA, Founder and CEO of FinFit GmbH, has built her career bridging these worlds. After starting in finance and banking journalism, earning the Chartered Financial Analyst (CFA) certification, and working in asset management at JP Morgan, she left corporate life three years

Sorina I. Crisan-Matthey de l'Endroit, PhD
Apr 1913 min read


Global Finance, Swiss Precision: Prof. Cédric Tille’s Lessons from U.S. Federal Reserve, Swiss National Bank & Academia
What does it take to shape global finance and inspire the next generation of economists? In this compelling conversation with Prof. Cédric Tille, a distinguished economist, we explore the remarkable career of someone who has profoundly shaped international economics and education with Swiss precision. Tille, renowned for his insights into Switzerland’s financial system and monetary policy, has masterfully balanced scholarship, policy impact, and teaching innovation. His illus

Sorina I. Crisan-Matthey de l'Endroit, PhD
Jun 17, 202525 min read


Etiquette for the Modern World: William Hanson on building a better future through respect & writing 'Just Good Manners'
What does it take to persuade people to embrace etiquette in their daily lives? In this insightful conversation with William Hanson, a distinguished etiquette expert, author, and Executive Director of The English Manner, we explore the dynamic intersection of respect, modern manners, and persuasion. Hanson, renowned for his ability to bring etiquette into the 21st century, has mastered the art of making civility approachable and relevant in today’s fast-paced world. As Hanson

Sorina I. Crisan-Matthey de l'Endroit, PhD
Feb 3, 202514 min read


The Woman's Voice: Prof. Patsy Rodenburg Reflects on Her Career, Overall Work, and Latest Book
What does it look like to help individuals reclaim and fortify their authentic voice by teaching them the foundational principles of breath work, presence, and vocal preparation? In this illuminating and comprehensive discussion with Patsy Rodenburg OBE, an esteemed Author, Teacher, Voice Coach, Theatre Director, and Humanitarian, we learn about her latest book, impactful work in teaching and advocacy, as well as details on her meaningful career. The interview starts with Rod

Sorina I. Crisan-Matthey de l'Endroit, PhD
Feb 29, 202444 min read


Tips for Career Reinvention & Leadership Speaking: Interview with Dr. Laura Penn
What does it look like to embark on a journey of career reinvention, master the art of leadership speaking, and advocate for positive change in the world by empowering leaders to enhance their leadership speaking skills? In this illuminating interview with Dr. Laura Penn, the founder of The Leadership Speaking School, we explore four central themes that shape her remarkable story. Dr. Penn's tale of transformation begins with her candid admission, 'I had taken three years off

Sorina I. Crisan-Matthey de l'Endroit, PhD
Oct 10, 202314 min read
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