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Interviews with Industry Leaders & Academic Experts
Our interviewees will help you discover what it is like to work with various companies and universities in Switzerland and abroad. You will also learn about persuasive and effective oral and written communication.
Whether you are a junior professional looking for career inspiration or simply curious about the latest work and research in economics, communications, international relations, education, and related fields, in the section below you will find valuable insights and motivation to explore new research, ideas, and career opportunities.









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Europa Star: Serge Maillard on Publishing, Swiss Watchmaking & Timeless Content
What does it take to lead a family publication into its second century and to build an editorial voice strong enough to outlast every disruption that came before it? Serge Maillard, Publisher and CEO of Europa Star, founded in 1927 Geneva by his great-grandfather, offers a candid look at what it means to steward a family publication through digital disruption, and why watchmaking is Switzerland's soft power. By Sorina Matthey de l'Endroit, PhD
Persuasive Discourse | Interview

Sorina I. Crisan-Matthey de l'Endroit, PhD
Sep 123 min read


Science Serving Society: Dr. Michael O. Hengartner on Leading the ETH Domain, the Craft of Teaching & Persuasion
What does it take to lead one of the world's most influential scientific institutions? Prof. Dr. Michael O. Hengartner, President of the ETH Board, reflects on teaching, science policy, persuasion, and the mindset behind leading the ETH Domain.

Sorina I. Crisan-Matthey de l'Endroit, PhD
May 2825 min read


How to Create a Successful Podcast: A Step-by-Step Guide from Idea to Launch & Swiss Podcast Examples
What does it mean to create a successful podcast in Switzerland? It means clarifying your motivation, designing a concept that resonates with your audience, and knowing how to promote and share your work — all within a unique multilingual and legal context. This article summarizes the core themes from the University of Geneva workshop held by the author on April 29, 2025: Why you're creating a podcast How to design a strong concept for the Swiss market How to share, promote,

Sorina I. Crisan-Matthey de l'Endroit, PhD
Apr 29, 20256 min read


Journalist vs. Podcaster: The Key Differences and Rise of Hybrid Interviewers in Digital Media
What does it mean to be a traditional journalist interviewer versus a podcast interviewer, and should you consider a future in this...

Sorina I. Crisan-Matthey de l'Endroit, PhD
Jan 24, 20254 min read


NEW PODCAST: The Persuasive Mindset
Welcome to your podcast guide to mastering the art of persuasion. Join us on a journey through the intricacies of persuasion as we...

Sorina I. Crisan-Matthey de l'Endroit, PhD
Apr 30, 20243 min read


The Woman's Voice: Prof. Patsy Rodenburg Reflects on Her Career, Overall Work, and Latest Book
What does it look like to help individuals reclaim and fortify their authentic voice by teaching them the foundational principles of breath work, presence, and vocal preparation? In this illuminating and comprehensive discussion with Patsy Rodenburg OBE, an esteemed Author, Teacher, Voice Coach, Theatre Director, and Humanitarian, we learn about her latest book, impactful work in teaching and advocacy, as well as details on her meaningful career. The interview starts with Rod

Sorina I. Crisan-Matthey de l'Endroit, PhD
Feb 29, 202444 min read


The Story Behind #OUR_racism: Interview with Fumi Kurihara about Podcasting & Pursuing a Ph.D.
What does it look like to challenge the conventional narratives surrounding race, discrimination, and societal norms? Fumi Kurihara, the creator and host of the thought-provoking podcast series #OUR_racism, provides a compelling answer. In this in-depth interview, Fumi takes us on a journey through her exploration of racism, spurred by the 2020 Black Lives Matter movement. She discusses the main goals of her podcast—creating a space for diverse voices to share personal encoun

Sorina I. Crisan-Matthey de l'Endroit, PhD
Nov 14, 202320 min read


Studying & Teaching Security Studies in Pakistan vs. the U.S.: Interview with Sannia Abdullah, PhD
Do you ever struggle with following the path on which your heart might lead you? If so, to help motivate and gently nudge you to follow your dream, here is a riveting and deeply personal interview with Dr. Abdullah, that shows how even amid the great challenges that life might bring, one must embrace uncertainty, persist in achieving their dreams, and confidently follow the path on which their heart may lead them. In this inspiring article you will read about Dr. Abdullah's p

Sorina I. Crisan-Matthey de l'Endroit, PhD
Nov 8, 20217 min read
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